IN THIS ISSUE, WE EXPLORE
- WARC Global Advertising Trends: Where is the money going?
- How Search Advertising is Helping the Gifting Industry Bloom?
- The Future is Hybrid: New PRCA MENA Census Uncovers Trends in Region’s PR Professions.
- A solution to the CMO’s dilemma – It’s in Balancing What to Keep within Control and What to Keep Within Reach.
- Why Podcasts Are the Next Audio Frontier in MENA – And How Anghami is making it a Priority?
- Why A More Conscious Approach to Programmatic Can Pay Dividends?
- There’s A Story Out There That Deserves More Attention!
IN ADDITION TO A VARIETY OF INTERVIEWS WITH MARKET LEADERS
- Tarek Abdalla, Director of Marketing, Middle East & North Africa at Google.
- Yasmina Fahmy, Group General Manager of Marketing and Digital Transformation at Contact Financial Holding.
- Rasha Georgy, Marketing Director at Ora Developers.
- Zulfiqar Razvi, Executive Director at NielsenIQ BASES for Middle East Africa and Turkey.