WARC Awards for MENA Strategy 2022 – juries named

WARC, the global authority on marketing effectiveness, has today revealed the jury line-up for the WARC Awards for MENA Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth.

Chaired by Lianne Braganza, Chief Marketing Officer MEA, Cigna, the esteemed panel of ten industry experts represent a selection of brands for a variety of product categories, including Cigna, Google, P&G and Snap, as well as leading agencies such as Insignia, FP7 McCann, Grey Group,  VMLY&R and Wunderman Thompson.

Welcoming the jury, Chiara Manco, Commissioning Editor, Case Studies, WARC, says: “Drawing on their wealth of expertise and in-depth knowledge of MENA, this stellar line-up of judges, chaired by Cigna’s Lianne Braganza, will deliberate and award the best marketing ideas from across the region, providing the industry with a benchmark for strategy success.” 

The jury members of the WARC Awards for MENA Strategy 2022 are:

• Lianne Braganza, Chief Marketing Officer, MEA, Cigna – Jury Chair
• Remie Abdo, Brand Building & Integrated Communication Director, P&G, UAE
• Tala Arakji, Strategy Director, FP7 McCann, UAE
• Vishal Badiani, Regional Creative Strategy Manager, Snap, UAE
• Mongi Bhouri, Strategic Planner, Digitas Dubai, UAE
• Ali Cheikhali, Creative Strategy Lead, Google Creative Works, Google, UAE
• Mona Hassanie, Strategy Director, Wunderman Thompson, UAE
• Fabio Medeiros, Head of Strategy, VMLY&R COMMERCE, UAE
• Maria Parsons, Head of Strategy, Grey Group, Qatar
• Matthew Turner, Strategy Director, Insignia Worldwide, UAE

Launched in 2017, this case study competition is free to enter and is open to agencies, brand owners and specialists in any marketing discipline from across MENA.

The jury will award a Grand Prix, Gold, Silver and Bronze accolades. With a straightforward process, entries can be submitted until 21 September 2022. More information about the Awards and how to enter is available here.

The WARC Awards for MENA Strategy are part of a suite of WARC Awards, which also include the global WARC Awards for Effectiveness, and two other regional competitions – the newly launched WARC Awards for Effectiveness, North America Edition and the WARC Awards for Asian Strategy.