Serviceplan Middle East Named Independent Agency of the Year at Dubai Lynx

Dubai, March 12^th, 2024 – The Dubai Lynx International Festival of Creativity has revealed this year’s winners during their Awards Night in Dubai. Serviceplan Middle East were named Independent Agency of the Year during the award ceremony.

During the ceremony, Serviceplan Group Middle East not only secured the Independent Agency of the Year accolade but also clinched an impressive haul of awards, including 3 Gold and 4 Bronze awards. The winning campaigns that captured the industry’s attention were BMW’s “iJack”, from Serviceplan Middle East and The Donut Factory’s collaboration with Abdul Latif Jameel Motors Toyota, from Serviceplan Experience.

The breakdown of the accolades includes 3 Gold awards for the innovative BMW – iJack campaign, along with 3 Bronze awards for the same campaign. Additionally, The Donut Factory’s collaboration with Abdul Latif Jameel Motors Toyota earned a Bronze award, further highlighting Serviceplan Group Middle East’s diverse creative capabilities and marks the very first award for the agencies creative work in Saudi Arabia.

Akhilesh Bhagri, CCO, Serviceplan Middle East and Natalie Shardan, Managing Director, Serviceplan Middle East, commented: „Dubai Lynx was a celebration of the continuous trust that our clients have in us, our agency culture, and most importantly the great people of Serviceplan Group Middle East. We are equally proud and surprised winning this for a second year specially in a year with some very impressive work across the board. We congratulate our peers, and it’s great to see such impactful work coming out of indies.”

Saleh El Ghatit, Executive Creative Director, Serviceplan Experience and Rami Hmadeh, Managing Partner, Serviceplan Experience, commented: “This award holds significant importance, especially for our work in Saudi Arabia. It signifies the recognition of our hard work and creativity and enjoy sharing this success thanks to all of our team members on the ground.”

Karim Mroueh, Digital and Social Strategy Lead, Serviceplan Middle East, added: “Our commitment to innovative digital strategies is unwavering. The success of campaigns like iJack highlights the ease with which groundbreaking ideas can come to life.”

Andre Couto, Creative Director, Serviceplan Middle East, said: “It was a very special moment. Being awarded Independent Agency of the Year for the second time proves that a good idea can become a great one when everyone helps it take one step further. I’m glad we could share this with our clients, colleagues, and take it home to our families. It wouldn’t be possible without the passion, love, and support of every single one of them.”

Dubai Lynx is MENA’s premier festival of creativity, bringing MENA’s creative communications industry together to learn, network and celebrate the power of creativity. View the winners here.

View case films of the winning campaigns here…

• BMW – IJack.
• Abdul Latif Jameel Motors Toyota – The Donut Factory.