Amazon is consumers’ preferred ad platform for a second year in a row
Kantar, the world's leading marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’ ...
Tag: Kantar
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
Apple Retains Crown as World’s Most Valuable Brand in Kantar BrandZ Ranking
Microsoft overtakes Amazon to join Google in the top three McDonald’s is the most valuable non-tech brand; Coca-Cola rejoins the ...
Louis Vuitton Reigns as the World’s Most Valuable Luxury Brand for the 18th Year
Chanel and Dior join Louis Vuitton in posting brand growth. Louis Vuitton rises from No.10 to No.8 in the Kantar ...
McDonald’s, Starbucks and KFC take away top honours in the Kantar BrandZ Global Fast Food Top 10
With a brand value of $191bn, McDonald’s is more valuable than the rest of the global fast-food category combined Digitalisation ...
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared ...
Emotion, Branding and Distinctiveness Tips to Create Ads that Resonate in Egypt this Ramadan, By Kantar’s Nermeen Bedeir
While Ramadan has always had a strong spiritual and social aspect, smart marketers have realised that they can enhance their ...
Google Launches ‘Grow My Store’ In Arabic For MENA Retailers
Google launched today ‘Grow My Store’ tool in Arabic and English for retailers operating in the Middle East and North Africa.
Kantar Announces Senior Appointments in the Middle East & North Africa
Kantar, the world’s leading evidence-based insights and consulting company, announced the appointment of Amol Ghate as Managing Director, MENAP.
Why Marketers Are Starting To Edge Away From Gender Based Targeting?
Research company KANTAR has recently published a study that discussed why some marketers started to edge away from dated gender ...
ERIC SALAMA TO STEP DOWN AS KANTAR CEO DURING 2020
Kantar, the world’s leading data, insights and consulting company announced that Eric Salama has decided to step down as CEO ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.